This project evaluated the Go-Ride Go initiative offered by British Cycling.

Go-Ride Go aimed to inspire children and their families to participate in lifelong cycling by supporting the delivery of cycling in schools and engaging parents to encourage cycling at home. The evaluation utilised mainly qualitative methods to capture insight, experiences and perceptions of participants and stakeholders.

Date: 2017 – 2018

Client: Youth Sport Trust, HSBC and British Cycling